A boutique in road cycling
AURUM road bikes in Hamburg
AURUM
Born from experience
AURUM is a premium brand born from genuine racing experience. Founded by multiple Grand Tour winners Alberto Contador and Ivan Basso, AURUM embodies the ambition to unite performance, precision and passion at the highest level in a road bike. The idea of developing the bike of their dreams gave rise to a brand that combines sporting excellence with a clear design language, great attention to detail and an uncompromising focus on the riding experience. Even the name AURUM – the Latin word for gold – underlines the ambition to set standards in high-end cycling. AURUM therefore embodies not only modern road-bike performance, but also the experience, character and winning mentality of two riders who shaped international cycling for many years.
A boutique in road cycling
AURUM is a very good fit for us because we see in the brand a special combination of style, individuality and sporting ambition. We appreciate that AURUM deliberately maintains a more selective presence in road cycling, making it feel almost like a boutique brand, which makes it particularly interesting to us. For us, the brand has a clear character and an exceptional positioning that noticeably sets it apart from many large and highly visible names. This is precisely why we are pleased to have AURUM in our range and to support the brand with conviction. It offers our customers an exciting alternative that is stylish, exclusive and distinctive.
Our models
Magma
Manto
Interested?
Come by the store — advice without an appointment. Or call us and we will have your model ready.
Bikefactory Schanze · Schulterblatt 120, 20357 Hamburg · Mon–Fri 10–19, Sat 10–18