Starting Together: Our Support at the Elbe Triathlon 2025
16.07.2026
Hasan
Managing Director
The central constant of Bikefactory, with us since day one. Keeps the team and shop running smoothly – and is always there for you.
More than a sport. More than a bike.
GIVE EVERYTHING. FEEL FREE.
Whether it is your first ride or an Ironman: you know how freedom feels when nothing counts but breath, tarmac and heartbeat. Bikefactory in the Schanze builds the bikes for exactly that feeling.
We don't sell dreams.
We build what you catch them with.
Bikes we stand behind
Six brands. One standard.
Colnago, Cervélo, Cannondale, Orbea, Specialized and AURUM — bikes at home at the Tour de France and in Hawaii. And on your next ride.
Colnago
Icon of the sport
Discover Italian road cycling culture in our Colnago Shop-in-Shop and experience selected models, iconic design and genuine racing DNA in person.
Learn more →︎
Cervélo
Perfection in carbon
Cervélo combines many years of expertise in developing carbon frames with uncompromising aerodynamics and a clear focus on racing.
Learn more →︎
Cannondale
Performance with a system
The American brand combines innovative carbon technology with a clear focus on sporting performance.
Learn more →︎
Orbea
Character in motion
Orbea combines sporting performance with distinctive design and extensive customisation options.
Learn more →︎
AURUM
A boutique in road cycling
AURUM combines the experience of two Grand Tour winners with distinctive design and uncompromising performance.
Learn more →︎
Specialized
Performance with radiance
Experience technical innovation, international racing success and high-end performance in a versatile portfolio.
Learn more →︎Road, gravel, triathlon
The product world.
In the store you'll find what we'd ride ourselves. Long ride, gravel track or start line — your bike is here.
What makes you and your bike faster
Equipment & apparel.
Wheels, jerseys, navigation — the brands that turn a good bike into your bike.
Pas Normal Studios
More than apparel
Discover premium cycling apparel that combines technical performance, modern aesthetics and international cycling culture.
Fusion
Danish Triathlon expertise
Across all three disciplines, FUSION Triathlon suits combine aerodynamics, comfort and functional details for performance on race day.
Nimbl
Handmade in Italy
Nimbl combines Italian craftsmanship with modern carbon technology to develop shoes for riders with the highest performance expectations.
Orca
Performance in the water
Discover high-quality equipment for ambitious swimmers and triathletes, from high-performance wetsuits to goggles and practical Open-Water accessories.
Specialized
Equipment for race pace
From aerodynamic race helmets to precisely tuned road and Gravel shoes, Specialized develops equipment for protection, comfort and efficient power transfer.
MET
Safety meets performance
From fast training sessions to racing, MET combines protection, comfort and aerodynamic efficiency in helmets for ambitious riders.
fi'zi:k
Ergonomics meets design
Comfort, control and a clear design language define fi'zi:k products, creating a direct connection between rider and bike.
Oakley
Clarity at speed
For fast rides, changing light and long days in the saddle, Oakley develops eyewear that brings vision, protection and performance together.
SHOKZ
Open ear
Headphones that leave the ear free — bone conduction or open ear. You hear the music and still the car behind you.
Garmin
Navigation & training
Bike computers, power meters, and sensors – so you have your data in view and every session counts.
ENVE
Carbon without compromise
At ENVE, high-quality carbon technology meets precise engineering and uncompromising performance for riders with the highest expectations.
Roval
Engineered for speed
Lightweight construction, aerodynamics and high stiffness define Roval carbon components, from wheelsets to integrated cockpits.
Leeze
German wheel expertise
Carbon wheels are among the most effective bike upgrades. Leeze combines low weight, aerodynamics and precise handling for road and Gravel bikes.
Muc-Off
Care for your bike
If you regularly put your bike through its paces, consistent care matters too. Muc-Off provides practical solutions for cleaning, protection and preserving its value.
WheelsSaddles, Handlebars, GripsTiresShoes and ApparelDrivetrain and Components
Your BikePilot
AGON.
Our BikePilot asks about your goals, your training and your riding style — and suggests bikes and gear that suit you as an athlete.
People with real passion
The team.
Behind Bikefactory are people who are at home on a bike themselves. We advise you with expertise, experience and genuine passion for cycling.
Holger
High-End & Custom
Knows every bike inside out – frame geometry, aerodynamics, pro teams. You'll often find them riding in the Spanish mountains.
Alin
Workshop Manager
Our mechanical talent since 2020. Builds every new bike personally, knowing every screw on every single one.
Urs
Consultation
Knows our portfolio inside out. Calm, with an eye for detail and a knack for finding the perfect solution for you.
Stephan
Sales & Consultation
Combines a passion for road cycling with a genuine joy for excellent consultation. Joined the team in 2022.
Morten
Mechanic
A brilliant two-wheel mechatronics technician. Strong with performance products – privately rides road and Gravel bikes.
Adrian
Sales
Friendly, helpful, with strong product knowledge – knows every item in the shop inside out.
Liam
Apprentice & Triathlete
Primarily supports with apparel and our product range. Privately, they're passionately involved in triathlon.
Jakob
Social Media & Events
Brings the Bikefactory experience to life outside the shop: through postings, social rides, events, and workshops.
Your dream bike, made easy monthly
Nine steps to your dream bike.
With JobRad, BusinessBike, bikeleasing, and many other partners, your employer can help you get your dream bike affordably – including premium bikes and custom builds.
- Inquire about leasing partners — Which provider does your employer work with?
- Clarify budget — What conditions are planned?
- Register in the portal — Sign up with the responsible leasing provider.
- From here, we’re with you
- Visit Bikefactory — Choose your dream bike together with us.
- Receive offer — We will create the suitable leasing offer.
- Confirm offer — You review and approve.
- Employer approval — Your employer confirms.
- Provider confirmation — The leasing partner gives final approval.
- Pick up bike — Your new bike is waiting for you in our store.
Cycling culture beyond the shop
Community & social rides.
From after-work rides to the starting line at the Elbe Triathlon: With Bikefactory, you experience a community that shares your passion — and cheers you on when it counts.
Come by.
Bikefactory SchanzeSchulterblatt 120
20357 Hamburg
Mon – Fri 10:00 – 19:00
Sat 10:00 – 18:00
Advice without an appointment. Servicing by appointment only.